Fourth Circuit Reviews If Personalized Plates Count as Government Speech

3 min readSources: Volokh Conspiracy

The Fourth Circuit ruled on whether personalized license plates are government or private speech in Nassour v. Virginia.

Why it matters: Legal professionals should watch this case as it clarifies First Amendment protections applicable to personalized license plates, affecting speech regulation by states. The ruling impacts how courts balance government regulatory powers against individual free speech rights on government-issued items.

  • Oral arguments held July 31, 2026, in Nassour v. Virginia before the Fourth Circuit.
  • The case involves a denied personalized plate reading "FTP&ATF" raising free speech issues.
  • Walker v. Texas (2015) ruled specialty plates as government speech but left personalized plates undecided.
  • Circuits are split: Fourth and Fifth Circuits treat personalized plates as government speech; others see them as private speech.
  • States in the Fourth Circuit include Maryland, Virginia, West Virginia, North Carolina, and South Carolina.

On July 31, 2026, the Fourth Circuit Court of Appeals heard oral arguments in Nassour v. Virginia, a case questioning whether personalized license plates constitute government speech or private speech. The dispute involves a Virginia motorist whose application for a plate reading "FTP&ATF" was rejected, triggering constitutional First Amendment claims.

The Supreme Court's decision in Walker v. Texas Division, Sons of Confederate Veterans (2015) confirmed that specialty license plate designs are government speech, allowing states to control content. However, the Court deliberately left unresolved whether personalized combinations selected by individuals similarly qualify as government speech, leaving lower courts divided.

For example, the Fourth Circuit and the Fifth Circuit have both held that personalized plates represent government speech, supporting state authority to reject certain messages. Conversely, circuits like the Ninth and Sixth have recognized personalized plates as private speech protected by the First Amendment. This split complicates constitutional protections depending on jurisdiction.

Legal analysis by Eugene Volokh, a constitutional law scholar and professor at UCLA Law, has highlighted arguments favoring private speech classification and criticized expansive government speech claims in personalized plate contexts. Such scholarly commentary is reflected in amicus briefs filed in this case.

The Fourth Circuit's forthcoming decision will affect regulatory approaches to personalized messages on license plates across states under its jurisdiction: Maryland, Virginia, West Virginia, North Carolina, and South Carolina. It also influences how free speech protections might apply in other settings where government-issued items bear personal expression.

The case underscores evolving tensions between governmental interests in vehicle identification and individuals’ free speech rights. Legal practitioners should monitor how this ruling shapes the contours of First Amendment doctrine concerning government speech versus private expression.

By the numbers:

  • 5 states in the Fourth Circuit: Maryland, Virginia, West Virginia, North Carolina, South Carolina
  • July 31, 2026 — date of oral arguments in Nassour v. Virginia
  • 2015 — year of Supreme Court ruling in Walker v. Texas Division

Yes, but: While the Fourth Circuit and Fifth Circuit treat personalized plates as government speech, disagreement among other circuits means national uniformity remains absent.

What's next: The Fourth Circuit’s written opinion in Nassour v. Virginia is expected later this year; it may prompt Supreme Court reconsideration given circuit splits.