LawGeex Founder Launches Superlegal, an AI-Powered Legal Firm for SMBs
Noory Bechor launched Superlegal in 2021, combining AI and law under a Utah court license.
Why it matters: Legal professionals face pressure to adopt AI-driven tools and new service models that reduce costs and speed workflows. Superlegal’s licensed approach shows a regulatory pathway for integrating tech with legal services, relevant for firms and in-house teams exploring innovation.
- Superlegal was founded in 2021 by Noory Bechor, ex-CEO of LawGeex.
- The firm uses AI plus attorney oversight to deliver contract reviews in about 24 hours.
- Superlegal raised $5 million in seed funding in May 2024 led by Aleph and Disruptive AI fund.
- It operates under a unique Utah Supreme Court license allowing legal services by a tech company.
Noory Bechor, co-founder and former CEO of LawGeex, launched Superlegal in 2021 as an AI-powered law firm providing contract review services primarily for small and medium-sized businesses (SMBs). The firm combines advanced artificial intelligence with licensed attorney oversight to balance efficiency and legal compliance.
Superlegal reports contract review turnaround of about 24 hours, aiming to accelerate deal processes and reduce legal costs for SMB clients. The company cites up to 90% potential cost savings and a 70% increase in deal velocity, though these figures come from internal data and have not been independently verified.
In May 2024, Superlegal secured $5 million in seed funding led by Aleph and the Disruptive AI fund, reflecting investor interest in hybrid legal tech models. Unlike many tech companies offering legal document services, Superlegal operates under a distinct license granted by the Utah Supreme Court. This license permits it to provide legal services directly as a technology company, a notable development in regulatory innovation allowing legal practice outside traditional firms.
According to legal tech analyst Sarah Goldman, "Superlegal’s licensing model could signal a shift in how courts regulate technology-driven legal services, balancing innovation with consumer protection." This offers a blueprint for lawyers and general counsel to consider new legal service delivery models that integrate AI with compliance under evolving regulations.
Bechor aims to merge AI advances with conventional legal expertise to serve the underserved SMB market effectively. After LawGeex’s exit, Superlegal focuses on scaling legal AI tools alongside attorney review to improve access, affordability, and quality of legal contract services.
This approach may influence how legal firms and in-house teams adopt AI and address regulatory hurdles, especially as jurisdictions explore updating licensure frameworks to accommodate technology-enabled legal providers.
By the numbers:
- 2021 — Superlegal's founding year by Noory Bechor
- $5 million — Seed funding raised in May 2024
- 24 hours — Contract review turnaround target
Yes, but: Superlegal’s cost savings and deal speed claims rely on internal company data and lack independent validation, which warrants cautious interpretation.
What's next: Further regulatory developments in other states regarding licensing for AI-powered legal services could follow Utah’s lead, impacting wider legal tech adoption.