Partner Sues Maynard James Keenan Over Thirteen Moons Gin Partnership Dispute
Maynard James Keenan sued by partner for alleged conspiracy to exclude him from Thirteen Moons Gin.
Why it matters: Legal professionals, especially in-house counsel and legal operations, should note the challenges in partnership governance and dispute resolution highlighted by this case involving a celebrity entrepreneur’s spirits business.
- Dave Sanclemente filed a lawsuit alleging Maynard James Keenan and two co-managers conspired to oust him from Thirteen Moons Gin.
- The legal action follows Sanclemente’s formal complaints about Keenan’s conduct within the company’s management.
- Potions LLC filed the trademark application for 'Thirteen Moons' in the wines and spirits category on May 4, 2023.
- Keenan is also known for his wine ventures Caduceus Cellars and Merkin Vineyards in Arizona.
Dave Sanclemente initiated a lawsuit against Maynard James Keenan, well-known musician and entrepreneur, along with two co-managers of the Thirteen Moons Gin venture. Per Courthouse News, the complaint alleges a conspiracy by Keenan and co-managers to unlawfully remove Sanclemente from the partnership following his formal grievances regarding Keenan’s management conduct.
Thirteen Moons Gin represents an expansion of Keenan's business interests in the alcoholic beverage sector. The trademark for "Thirteen Moons" was filed by Potions LLC on May 4, 2023, registered under the wines and spirits category, indicating active brand development (trademark registry).
Keenan is also established in Arizona’s wine industry with his ventures Caduceus Cellars and Merkin Vineyards. While this lawsuit centers on alleged partnership disputes, it underscores the legal complexities in jointly held celebrity-led businesses, particularly concerning governance conflicts and partnership exclusion claims.
Specific details about the formal complaints against Keenan have not been publicly disclosed, and there are no available statements from Keenan or his representatives addressing the lawsuit.
By the numbers:
- May 4, 2023 — Date Potions LLC filed Thirteen Moons Gin trademark application.
- Two co-managers — Defendants alongside Keenan in the lawsuit.
- 2023 — Year when the dispute reportedly escalated, per legal filings.
Yes, but: The lawsuit's allegations are based on the complaint filed by Sanclemente and have not been tested or adjudicated in court, leaving facts subject to proof.
What's next: The case is ongoing with no publicly announced court dates or settlement discussions as of now.